Social Media Strategies

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Thursday, October 15, 2020 at 9:30 AM (EDT) to Friday, October 16, 2020 at 11:30 AM (EDT)
Blended Format: Choose an online or classroom option

Event Details

Thursday, October 15 and Friday, October 16 from 9:30am - 11:30am

This is a blended format: You can choose to take this in the classroom or online

What would you do if someone gave you a FREE channel to promote your community? Social media offers just that---a direct connection to countless individuals and an opportunity to build value in your community and brans. In this two-part class, you will learn how to successfully implement social media strategies though proper planning and creativity. Specifically, this course will touch on the following:

  • Understanding the basics of both Facebook and Instagram
  • Understanding your insights----data surrounding your social demographic, reach, etc.
  • How to create and maintain a social calendar
  • How to utilize your pages to create community traffic and drive traffic to your website
  • Identify opportunities daily for social content
  • How to engage current residents in your social efforts

Instructed by:


Candace Manning

Candice Manning hosts over 20 years of sales experience working more than 13 years in the Property Management realm.  Holding a degree in Speech Communication/Broadcasting, she has been able to utilize her background in communication to successfully master the craft of relationship building-reducing vacancies and increasing profit for multiple corporations. Candice's unique and sometimes "out of the box" marketing efforts have resulted in partnerships with major corporations providing long term stability for various communities.  Candice is most known for her creative digital marketing efforts encouraging communities and organizations to place a focus on creating a digital experience to set themselves a part from competitors. 

For More Information:

Brandy Peak
Brandy Peak
Director- Education, Programs, Meetings and Events AOBA (202)296-3390x763