Real Estate Insight Series: Augmented Reality & the Future of Real Estate

Hosted by our Associate's Leadership Council as part of their Real Estate Insight Series, this first session explores how augmented reality (AR) is transforming the real estate landscape. As AR becomes embedded in everyday mobile and wearable experiences, a new digital layer is forming over physical properties—bringing new opportunities, risks, and considerations for owners and managers, including the growing importance of digital rights.

What You Will Learn

• How AR overlays are already appearing over real-world properties
• Why “digital rights” are emerging alongside land, air, and mineral rights
• What ownership, control, and monetization look like in an AR enabled environment
• Real-world use cases across retail, office, landmarks, and immersive property tours
• Why now is a critical moment for owners and managers to prepare