Silence Isn’t Golden – Five Steps to Communicating Effectively in a Crisis
Too often, property management companies overlook the importance of effective communication in the midst of a crisis. Allowing others to set the narrative for you can make a bad situation worse, tarnish your company’s image, and even result in harmful reactive policy for the entire industry. Don’t be caught flatfooted.
Join us for this educational webinar, which will guide you through five easy steps to prepare for a crisis. Participants will have the opportunity to interact directly with communications experts who specialize in working with the real estate industry, and will receive a take-away roadmap for effective crisis communications.
Featured Speakers
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Zach Quimby, NAA's Director of Public Affairs, leads the association's media strategy, developing messaging and cultivating relationships with top-tier journalists. Before joining NAA, he worked in electoral politics in North Carolina, serving in communications management roles on local, state and congressional campaigns. Zach's passion for communicating, storytelling and relationship-building helped elected officials into office across the state. He holds a B.A. in Political Science from High Point University and an M.A. in Political Communication from American University. |
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Nicole Ryan, Vice President at Curley Company, is a seasoned public affairs leader with over 15 years of political communications, media relations, crisis response, and content strategy experience. Before joining Curley, Nicole served as the Director of Public Affairs at the National Apartment Association, where she created the public affairs division and expanded the media program to generate eight figures in annual earned media value. Prior to that she worked for the National Rifle Association, where she served as a spokeswoman and media strategist. Nicole’s passion lies at the intersection of strategic communications, reputation management and public policy, fueling her development and execution of winning public affairs campaigns. She holds a B.A. in Political Science and English from the University of California at Davis. |
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