Silence Isn’t Golden – Five Steps to Communicating Effectively in a Crisis


Tuesday, October 14, 2025
9:00 AM - 10:00 AM (EDT)
Join Us Virtually
Category: Advocacy

Too often, property management companies overlook the importance of effective communication in the midst of a crisis. Allowing others to set the narrative for you can make a bad situation worse, tarnish your company’s image, and even result in harmful reactive policy for the entire industry. Don’t be caught flatfooted.  

Join us for this educational webinar, which will guide you through five easy steps to prepare for a crisis.  Participants will have the opportunity to interact directly with communications experts who specialize in working with the real estate industry, and will receive a take-away roadmap for effective crisis communications.

Featured Speakers

Zach Quimby, NAA's Director of Public Affairs, leads the association's media strategy, developing messaging and cultivating relationships with top-tier journalists. Before joining NAA, he worked in electoral politics in North Carolina, serving in communications management roles on local, state and congressional campaigns. Zach's passion for communicating, storytelling and relationship-building helped elected officials into office across the state. He holds a B.A. in Political Science from High Point University and an M.A. in Political Communication from American University. 





Nicole Ryan, Vice President at Curley Company, is a seasoned public affairs leader with over 15 years of political communications, media relations, crisis response, and content strategy experience. Before joining Curley, Nicole served as the Director of Public Affairs at the National Apartment Association, where she created the public affairs division and expanded the media program to generate eight figures in annual earned media value. Prior to that she worked for the National Rifle Association, where she served as a spokeswoman and media strategist. Nicole’s passion lies at the intersection of strategic communications, reputation management and public policy, fueling her development and execution of winning public affairs campaigns. She holds a B.A. in Political Science and English from the University of California at Davis.

Attendees (74)

Melanie Alvarado

Akridge

Leksana Andrews

Assistant Property Manager

Lincoln Property Company - Commercial

Brian Anleu

Vice President of Government Affairs, Maryland

AOBA

Robinson Barahona

Chief Engineer

Lincoln Property Company - Commercial

Megan Beaman

Regional Director

Bell Partners Inc.

Kenneth Becker

President

Rakusin & Becker

Joshua Berry

Field Sales Executive

Quill

Melissa Braddy

Lincoln Property Company - Commercial

Alexandra Bright

Lincoln Property Company - Commercial

Lydia Bronstein

Corporate Counsel | Legal Multifamily

Brookfield Properties - MF

J'Nae Bryan

Operations Manager

Capitol Concierge, Inc.

Patricia Buchler

Director of Business Development

SERVPRO of Bethesda, Potomac & Washington, DC

German Carrasco

Chief Engineer

Lincoln Property Company - Commercial

John Coleman

Director Of Operations

Allied Universal Security

Ana M Del Cid

Director of Property Management

Kay Apartment Communities

Sarah Downey

Carr Workplaces

Ramona Drieu

Director of Business Development

Servpro of Rockville-Olney

Natalie Etlin

Property Manager

Paramount Group, Inc.

Andrew Footer

Assistant Property Manager

Lincoln Property Company - Commercial

Donna Fountain

Business Development Manager

PMM Companies

Brian Gordon

Senior Vice President of Government Affairs

AOBA

Joanna Green

Vice President

Lincoln Property Company - Commercial

Kathy Guy

Senior Vice President, Management Services

JBG SMITH

Allison Haddad

Senior Counsel

Brookfield Properties - MF

Nicole Halbreiner

President

ARC Developers, Inc.

Yanira Harich

Director Training & Operations

Lerner Enterprises

Keith Harlow

Director, Facility Services

American College of OB-GYN

Michael Huke

Chairman

CIH Properties, Inc.

Brian Isleib

Senior Project Manager

Mosaic Engineering & Consulting

Elisabeth Kirk

Director of Marketing & Business Development

TRC Engineering

Kevin Kordon

Vice President Management Information Systems

Kay Apartment Communities

Johanna Luna - 1 (deleted)

Property Manager

Strathmore House Apartments

David Mandel

Director of Operations

Kay Apartment Communities

Carla Marshall

Community Manager

Quest Management Group LLC

Tom Mathis

Lincoln Property Company - Commercial

Clark Melillo

President

Kay Apartment Communities

Boris Milic

Senior Property Manager

Lincoln Property Company - Commercial

Peggy O'Bran

Vice President of Property Management

Kay Apartment Communities

Keegan Olario

Property Assistant

Lincoln Property Company - Commercial

Mario Orellana

Account Manager

Capitol Concierge, Inc.

Erin Outtrim

AVP, Residential Compliance

Bernstein Management Corporation

Silas Pace

CFO

Carydale Apartments Management, LLC

Lisa Pannell

Assistant Vice President

Lincoln Property Company - Commercial

Scott E. Pedowitz

Vice President of Government Affairs, VA - Local

AOBA

Carlos Pereira

Sr. Property Manager

Lincoln Property Company - Commercial

Helena Premyslov

Director of Marketing

Kay Apartment Communities

Zach Quimby

National Apartment Association

Brittany Rice

Senior Property Manager

Lincoln Property Company - Commercial

Ana Robertson

Senior Property Manager

Lincoln Property Company - Commercial

Marcus Robinson

Property Manager

Lincoln Property Company - Commercial

Rossnat Rodriguez

Director of Compliance

Horning Management Company LLC

Reyna Romero

Portfolio Manager

Augusta Properties

Arianna Royster

Partner

Borger Residential

Karyn Rozek

Director of Property Management

Carr Workplaces

Nicole Ryan (deleted)

Ann Saavedra

Community Manager

ZRS Management

Tracy Seymour

Business Development Manager

Allied Universal Security

Chad Shahan

Senior Property Manager

Lincoln Property Company - Commercial

Melanie Shanks

Assistant Building Manager

Blake Real Estate, Inc.

Kris Slimmer

Division Vice President

Admiral Security Services

Devin Stringfield

LIVEbe Communities

Michelle Surtees

Regional Manager

BSC Realty Services,LLC

Jesly Torres

Assistant Property Manager

ARC Developers, Inc.

Ryan Tyler

Senior Property Manager

Lincoln Property Company - Commercial

Andrea Watson

Assistant Property Manager

JBG SMITH

Veronica Wills

Assistant Manager

Quest Management Group LLC

8 Other Registered Attendees

For More Information:

Brian Anleu

Brian Anleu

Vice President of Government Affairs, Maryland, AOBA