CALP - Certified Apartment Leasing Professional
This will be an in-person live, instructor-led course with
offline group work and reading assignments.
This course is for leasing consultants, concierges, and career changers with hospitality, retail, or customer service experience. Earning the CALP credential, many people’s first industry credential shows your employer that you’re committed to a career in residential property management.
Please Note: Course price increases on February 20th. Only e-books are used for this course.
Schedule:
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March 2 from Noon - 1:30 pm Virtual Orientation
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March 9-12 from 9 am-2 pm In-Person Class Sessions
You'll Learn About:
- Using technology to generate traffic
- Monitoring and managing your community’s reputation
- Inspecting the leasing center, tour route, model units, and vacant apartments
- Shopping the competition while building relationships with competitors
- Compiling a comprehensive community resource tool
- Effective marketing plans
- Relationship sales process and evaluating personal sales performance
- Evaluating a prospect’s commitment level and overcoming objections
- Reviewing the next steps in the sales process with prospective residents
- Applying fair housing laws and communicating rental criteria
- Qualifying prospective residents according to rental policy
- Preparing and reviewing leases with new residents
- The move-in process
- Responding to resident issues and maintenance requests with appropriate follow-up
- Building relationships with residents and creating a sense of community
- Reporting incidents, maintaining documentation, and taking corrective action
- Maximizing revenue and operational efficiency
- Securing and processing lease renewals
- Conducting a market survey
Instructor
Arianna Royster
Arianna is a Senior Advisor at Borger Residential, overseeing 100+ multifamily properties across the DC region. She brings extensive experience in leasing, marketing, and staff development. Arianna currently serves as an AOBA Board Member and is an active contributor to industry organizations including NAA and IREM. She has also taught marketing and management courses for the National Apartment Association & Montgomery College.
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